How Kindness Helped Scotiabank Strengthen Culture and Engagement During Times of Change

Case Studies

In today’s fast-changing workplace, keeping people engaged, connected, and motivated is one of the toughest challenges – especially in high-pressure industries like banking.

At Scotiabank Colombia, the team flipped the script. By weaving kindness and connection into their everyday work, they set out to use a moment of change at the organization as a moment to have a positive impact on culture.

Their team introduced KindWorks.AI, first at a large-scale company-wide event and then in the everyday interactions with employees for nearly the past two years. They proved that these moments of empathy and recognition translate into big results – even in a fast-paced, high-performance environment.

Case Study: Key Results from Scotiabank Colombia


Making a Difference

The platform’s simplicity, delivering kindness nudges via the popular tool of WhatsApp, made participation seamless and meaningful. More than once, the initiative included large-scale activation events, where employees shared and received personalized messages of appreciation, reinforcing that every role matters, and every person is seen as part of big organisations.

KindWorks.AI at Scotiabank Colombia


“It’s great because in the midst of everyday life, it always reminds me to be empathetic with each team member,” stated one of the hundreds of users. Collectively this team completed more than 9,500 intentional kindness exercises in just 18 months.

Using Beni, KindWorks’ behavioural science and AI-powered kindness agent, Scotiabank was able to deliver daily micro-interventions that encouraged recognition, gratitude, and empathy amongst employees from different departments of the organization.

The impact of the initiative was both measurable and meaningful. Employees reported a 14% increase in their sense of connection with colleagues and a 17% boost in their sense of purpose, two key drivers of engagement and resilience during times of change. Additionally, the vast majority of participants responded positively to the experience, with 83% rating the exercises as “great” which was the best possible rating, reflecting strong alignment with their needs and expectations.

In an industry known for precision, performance, and high stakes, Scotiabank Colombia showed that intentional acts of kindness can be a strategic advantage—not just a feel-good initiative. The result? A workforce more connected, more purposeful, and better equipped to embrace change.

About KindWorks.AI: KindWorks.AI is a platform to encourage and enable Kindness habits. The enterprise platform has an AI agent (‘Beni’) that connects through communication tools like Slack, WhatsApp, and Teams to enable and encourage Kindness, all grounded in the scientifically proven benefits of Kindness.

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