Beekman 1802 has always been more than a skincare brand – it’s a business built on kindness, community, and connection. As the company grew, becoming fully remote and backed by private equity, leadership made a clear and intentional decision: preserving their culture of kindness wasn’t optional—it was essential. To keep that spirit alive and thriving across a dispersed team, they partnered with Beni by KindWorks to elevate and scale what had always been core to their identity.
As Beekman 1802 transitioned into a new era, the leadership team sought to preserve and amplify their long-standing culture of kindness. Enter Beni by KindWorks – a platform designed to embed daily acts of kindness into workplace culture. The goal wasn’t to introduce kindness, but to scale it intentionally across a growing, distributed team. What followed was a powerful demonstration of how strategic kindness can drive measurable results.
Case Study: Scaling Kindness in a New Era of Growth at Beekman 1802
In just a short period, Beekman 1802 employees completed over 2,600 Acts of Kindness, with an impressive 94% of the team actively engaged. Even more compelling was the 76% increase in reported feelings of connection – an essential outcome in a remote work environment. Compared to industry benchmarks, engagement with the Beni platform reached 10–20x typical levels, proving that when kindness is made visible and easy to act on, it becomes a contagious force for cultural cohesion and employee well-being.
About KindWorks.AI: KindWorks.AI is a platform to encourage and enable Kindness habits. The enterprise platform has an AI agent (‘Beni’) that connects through communication tools like Slack, WhatsApp, and Teams to enable and encourage Kindness, all grounded in the scientifically proven benefits of Kindness.