Case Study: How Kindness Is Driving Sales and Boosting Productivity at Prosegur Alarms

Across industries, more companies are discovering the powerful effects of fostering a culture rooted in Kindness. With the support of Beni from KindWorks, organizations are transforming the way their teams work—and seeing meaningful results that go beyond well-being, reaching all the way to the bottom line.

One standout example comes from Prosegur Alarms, one of the largest multinational companies in the security industry. By embracing a culture of Kindness and integrating KindWorks into daily routines, Prosegur has seen measurable improvements in employee performance, engagement, and retention.

Data-Driven Results: The Business Case for Kindness Driving Sales

KindWorks analyzed data from the program, uncovering compelling insights:

• A strong correlation between regular Kindness practices and improved sales performance.
• Employees who completed more Kindness exercises had fewer days absent.
• Even in extreme cases, the data reinforced a link between Kindness and reduced absenteeism.
• Higher engagement with Kindness exercises was also associated with lower turnover risk.

These findings, alongside hundreds of academic studies, make a powerful case: investing in Kindness is not just good for people, it’s good for business. 

Making a Difference at Prosegur

But beyond the numbers, the most powerful impact lies in personal stories, like that of Freddy Orley Mejía, a sales associate at Prosegur in Medellín. “In just a few weeks with Beni, I saw my sales numbers double,” says Mejía. “By bringing intentional acts of Kindness to my meetings, I’m shifting the energy in the room, and the results speak for themselves.”